If you are calling leads that are not “real time”, the #1 rejection you will hear on the phone is that it is not the right time when you call.
You will often be calling people while they are at their other job, running errands with their kids, etc.
Be very polite and patient when you call. Do not start talking about your business or try and keep them on the phone.
“I am so sorry I interrupted you, when would be a better time?”
Reschedule and call them back at a later time.
If you call back and it is still the wrong time continue to reschedule until you find a time that that you can meet.