Call Scripts

Here are a few of the top converting scripts to use when calling leads!

#1 Script - Booking Business Presentations

Hi (lead name), my name is (your name), calling your from (your location).

I am calling because you requested some information about starting a home business and I would like to provide that information to you.

Can I ask you question really quick? What is the dollar amount you are looking to make in order to get started in a home business?

(Wait for reply)

Great! Our business can help you make that amount of money. Would it be worth 15 minutes of your time to find out how?

(Continue to book a business opportunity presentation such as a recorded call, webinar, etc.)

#2 Script - Calling Aged Leads

Hi (lead name), my name is (your name), calling your from (your location).

I am calling because you requested some information about starting a home business a while ago, and I wanted to see if you found what you are looking for yet?

(Wait for reply)

"Yes" --> continue to #3 Objection below

"No" --> Continue to Script #1

#3 Script - Your Powerline

The #1 question you will be asked by your leads is "What do you do?"

How you respond to this question will have a huge impact on the rest of your call! 

If you have to stop and think about it you will lose trust. If you sound confident and proud of your business you will gain trust. 

Remember to write down your powerline and practice it with your business partners before making calls!

How to write your powerline:

"My name is (your name) and I work with (your company).  (impressive company facts like company growth, awards,  number of members, number of products sold, etc).  Our business provides (the product) (how it helps customers). (optional: talk about your personal success)

Example Powerline: "My name is Joe Martin and I work with a company called ABC Widgets, Inc. We are on the INC 500 and have an A+ rating with the Better Business Bureau.  ABC Widgets provides advanced widgets that are helping people save money and improve their lives.  Also, since 2007 I have personally helped over 30 people just like yourself earn a part time income from home. "

#4 Script -  Leave a Voice Mail Message

On your first voicemail message leave the following details on their answering machine:

  • Name
  • Email Address
  • Reason You Called
  • Tell them to check their email for more information

Send a follow up email with a link to your website and your contact information.

If they do not call you back try to call a few more times that week, at different times of the day.

If you still do not receive a call back, use the following message:

"Hi (lead name), this is (your name) calling you again because to provide you with information about how you can earn extra income from home. I don't want to bother you and I just wanted to let you know this is the last time I will be calling. You can call me back at (your phone number).

We call this "fear of loss" and this voicemail message typically gets a better response.



If you are new to calling leads, you may think some of these answers below are a DEAD END and a bad lead - but they are not!  Keep reading to learn how to turn these conversations around!

#1 Objection - Not the right time

If you are calling leads that are not "real time", the #1 rejection you will hear on the phone is that it is not the right time when you call.

You will often be calling people while they are at their other job, running errands with their kids, etc.

Be very polite and patient when you call. Do not start talking about your business or try and keep them on the phone. 

"I am so sorry I interrupted you, when would be a better time?"

Reschedule and call them back at a later time.

If you call back and it is still the wrong time continue to reschedule until you find a time that that you can meet.

#2 Objection - I don't have any money

Be sure to show your prospect how your business will help them make money and resolve their problem.

Or perhaps your products will help them save on some other monthly bills. 

If they still have the problem of not a enough money, ask them when you think their situation will change, and schedule a follow up call.

For example... "Would it be okay if I follow up with you in about a month and see if your situation has improved?"

They almost always respond yes to this answer!  Continue to follow up until it is the right time or they ask for you to never call them again.

Also this is something we see this happen all the time with aged leads. People will change their mind or decide they are ready a few weeks later and then end up signing up with someone else!  Don't let this happen to you. Build a relationship, let them know you are there to answer any questions they have, and always reschedule!

The most successful marketers with leads keep people in the calendar for sometimes up to a year! 

#3 Objection - I already joined another business

Especially with aged leads you may sometimes find they have already signed up for another business opportunity. 

First, ask them to tell you about it (they always love to talk about themselves!) 

Learn about the products, how much it costs, etc.

Then compare your business to the one they are currently doing and show them how your business is superior (if appropriate).

If they are not open to hearing about your business, or it is not he right time then ask.. "Would it be okay if I call you back in about a month and see how this business is working for you?"

They almost always reply with yes.  Add this lead to your calendar and call them back later. Always reschedule!

If their business is not working out for them in a month you may be able to sign them up for yours!

#4 Objection - I am getting too many phone calls

No matter what industry you are in or where you get your leads from you will hear this reply. 

Most people that are looking to start their own home business fill out many forms on the internet requesting information about different opportunities, then suddenly have everyone calling them back. 

Here is how to handle this objection...

Let's start with an unhappy lead...

Lead: "I have too many people calling me please stop!"

You: "I am sorry ma'am/sir, but I just want to check my records then I will let you go, you did request to learn more about a home based business correct?"

Lead: "Yes"

You: "Did you fill out more than one form on the internet?"

Lead: "Yes" (if they say "No" - be sure to return this to us as a bad lead!)

You: "Okay, well I want to let you know that after a a week or so your information becomes less valuable and you will stop receiving calls as long as you do not fill out more forms on the internet.  I will remove you from my list and never call you again, however because you submitted your information in many places I have no control over who you will be getting calls from."

At this point the lead will typically become less mad because you have been so polite to them, and you may be able to talk to them about your business using this next script...

Regular lead that says they are getting too many calls...

Lead: "I'm not interested I have had too many people calling me already"

You: "No one from my company has called you.  What other companies have you heard from?"

(Wait for reply)

You: "Well that's great. Because you are receiving so many calls, you get to compare them all and pick the very best one for you!"

Lead: "Yes.. I guess you're right" --> continue to book a time to show them your business presentation.

Lead: "No, I still do not want any calls" --> Use the script above for an  unhappy lead, let them know they will be removed from your list and end the call.

#5 Objection - Where did you get my information?

You signed up on my website on (date) to learn moe about starting a home business. I have a lot of advertisements and websites on the internet, so it is almost impossible to tell exactly which one you responded to. I do have (lead name) and (lead email) contacted me on (date). You are interested in learning about a home business, correct?

Continue with your normal interview.

The script above always works to keep the conversation moving.

In a worst case scenario that your lead is emotionally upset, simply say "I apologize if I have a wrong number. I will immediately remove you from my list."


Download All Scripts

 Download all of these scripts as a text file here. (right click on this link and click "save as")


At HBBLeads, when you are successful, so are we! If you have any questions or comments on how we can improve this page,  please write to us at: Thanks!

Training Call Testimonials

  • I had the opportunity to join the webinar for beginner’s guide using leads. I was so impressed by the presentation I took three pages of notes. I wish I would have known about HBB leads last year when I joined the MLM I am currently with. I can’t wait to place my order for the bundle pack and start practicing my lead calls to grow my organization.

    Thank you so much for the coupon for attending the seminar.

    Kelly W.


    Thank you soooo much for a great training call. This really gave me so much more confidence. I'll be going to see my partner in a couple of weeks and we plan on devoting our time to using your scripts and making calls!!!

    Kristi K.


    I really enjoyed your teleclass on 1/18/2012. It was the best that I have ever heard on using leads to build a business.

    Lynne B.


    Hi brooke how are you? your call was awesome, you gave out more info than i had anticipated. I really appreciate this valuable info and would like to know the time for your next event, i missed the first half of the teleconference. I am interested in your TRAINING, script for phone leads, and your 20 free QUALITY LEADS. THANK YOU FOR SUCH A GREAT CALL!!!!!!!!!!

    Veronica from NY