Scripts

Here are a few of the top converting scripts to use when calling your leads!

 

 

#1 Script - booking business presentations

Hi (lead name), my name is (your name), calling your from (your location).

I am calling because you requested some information about starting a home business and I would like to provide that information to you.

Can I ask you question really quick? What is the dollar amount you are looking to make in order to get started in a home business?

(Wait for reply)

Great! Our business can help you make that amount of money. Would it be worth 15 minutes of your time to find out how?

(Continue to book a business opportunity presentation such as a recorded call, webinar, etc.)

 

#2 Script - calling aged leads

Hi (lead name), my name is (your name), calling your from (your location).

I am calling because you requested some information about starting a home business a while ago, and I wanted to see if you found what you are looking for yet?

(Wait for reply)

"Yes" --> continue to #3 Objection below

"No" --> Continue to Script #1

 

#3 Script - your powerline

The #1 question you will be asked by your leads is "What do you do?"

How you respond to this question will have a huge impact on the rest of your call! 

If you have to stop and think about it you will lose trust. If you sound confident and proud of your business you will gain trust. 

Remember to write down your powerline and practice it with your business partners before making calls!

How to write your powerline:

"My name is (your name) and I work with (your company).  (impressive company facts like company growth, awards,  number of members, number of products sold, etc).  Our business provides (the product) (how it helps customers). (optional: talk about your personal success)

Example Powerline: "My name is Joe Martin and I work with a company called ABC Widgets, Inc. We are on the INC 500 and have an A+ rating with the Better Business Bureau.  ABC Widgets provides advanced widgets that are helping people save money and improve their lives.  Also, since 2007 I have personally helped over 30 people just like yourself earn a part time income from home. "

 

Objections

If you are new to calling leads, you may think some of these answers below are a DEAD END and a bad lead - but they are not!  Keep reading to learn how to turn these conversations around!

 

#1 Objection - Not the right time

If you are calling leads that are not "real time", the #1 rejection you will hear on the phone is that it is not the right time when you call. You will often be calling people while they are at their other job, running errands with their kids, etc.

Be very polite and patient when you call. Do not start talking about your business or try and keep them on the phone. 

Say something like..  "I am so sorry I interrupted you, when would be a better time?"

Reschedule and call them back at a later time.

 

#2 Objection - I don't have any money

Be sure to show your prospect how your business will help them make money and resolve their problem.

Or perhaps your products will help them save on some other monthly bills. 

If they still have the problem of not a enough money, ask them when you think their situation will change, and schedule a follow up call.

For example... "Would it be okay if I follow up with you in about a month and see if your situation has improved?"

They almost always respond yes to this answer!  Continue to follow up until it is the right time or they ask for you to never call them again.

Also this is something we see this happen all the time with aged leads. People will change their mind or decide they are ready a few weeks later and then end up signing up with someone else!  Don't let this happen to you. Build a relationship, let them know you are there to answer any questions they have, and always reschedule!

The most successful marketers with leads keep people in the calendar for sometimes up to a year! 

 

#3 Objection - I already joined another business

Especially with aged leads you may sometimes find they have already signed up for another business opportunity. 

First, ask them to tell you about it (they always love to talk about their business!) 

Learn about the products, how much it costs, etc. Then compare your business to the one they are currently doing and show them how your business is superior (if appropriate).

If they are not open to hearing about your business, or it is not he right time then ask.. "Would it be okay if I call you back in about a month and see how this business is working for you?"

They almost always reply with yes.  Add this lead to your calendar and call them back later. Always reschedule!

If their business is not working out for them later you may be able to sign them up for yours!

 

#4 Objection - I am getting too many phone calls

No matter what industry you are in or where you get your leads from you will hear this reply. 

Most people that are looking to start their own home business fill out many forms on the internet requesting information about different opportunities, then suddenly have everyone calling them back. 

Here is how to handle this objection...

Let's start with an unhappy lead...

Lead: "I have too many people calling me please stop!"

You: "I am sorry ma'am/sir, but I just want to check my records then I will let you go, you did request to learn more about a home based business correct?"

Lead: "Yes"

You: "Did you fill out more than one form on the internet?"

Lead: "Yes" (if they say "No" - be sure to return this to us as a bad lead!)

You: "Okay, well I want to let you know that after a a week or so your information becomes less valuable and you will stop receiving calls as long as you do not fill out more forms on the internet.  I will remove you from my list and never call you again, however because you submitted your information in many places I have no control over who you will be getting calls from."

At this point the lead will typically become less mad because you have been so polite to them, and you may be able to talk to them about your business using this next script...

Regular lead that says they are getting too many calls...

Lead: "I'm not interested I have had too many people calling me already"

You: "No one from my company has called you.  What other companies have you heard from?"

(Wait for reply)

You: "Well that's great. Because you are receiving so many calls, you get to compare them all and pick the very best one for you!"

Lead: "Yes.. I guess you're right" --> continue to book a time to show them your business presentation.

Lead: "No, I still do not want any calls" --> Use the script above for an  unhappy lead, let them know they will be removed from your list and end the call.

 

#5 Objection - Where did you get my information?

I have a lot of advertisements and websites on the internet, so it is almost impossible to tell which one you responded to.

I apologize if I have a wrong number. I will immediately remove you from my list.

* If this is a bad phone number remember to tell us this is a bad lead!

More Advice

Here is some general advice to remember when calling your leads to ensure you get the best results possible!

 

Learn Everything, Explain Nothing

You want to be well educated about your business so that when a lead asks you a question you can answer it well.  Be sure to read all of your company documents, training materials, listen to all of the recorded calls, etc. before you start calling leads.

However, when you call your leads, you do not need to explain everything. Your company has probably already done this for you!  Use your company webinars, videos, recorded calls, conference calls, local business presentations, etc.

When you call leads your main goal is to book a presentation and let your company materials explain the business for you.  Then when they are done with the presentation follow up with them to answer questions and close them.

Ideally, you should spend only 5 minutes talking to each lead, then book them for a business presentation. 

It can be a huge waste of time, if you only talk to a few leads in each dialing session, because you spent an hour explaining the business opportunity to every person that answered the phone.

The top marketers will call leads for an hour or two, and book 2, 5, even 10 or more business presentations!

If you are a good multi-tasker you can set people up for multiple business presentations, then keep calling other leads!

 

Getting People to Attend Business Presentations

After you book your appointment make sure they show up for it! 

Recorded Call: When you have them on the phone, ask them if they have the time right now, then 3-way them into the recorded call.

Scheduled Conference Call: Book the time for the call with your lead. Call them back a few minute before the call starts and 3-way them into the call. 

Local Business Presentation: If they are comfortable with it, ask to pick them up and take them there.

Online Tour or Video:  Ask them if they can be on the computer and the phone at the same time. Ask them to look at the website while you have them on the phone. Have them start the video or tour, and let them know you will hold or call them back when it is completed.

Basically, you never want to have your lead write down a website address, a phone number, or drive themselves to a presentation.  They might change their mind, write it down incorrectly, get lost on the way there.. you get the idea.  Follow these rules to ensure every body you invite to view your business presentation makes it there.

Download all of these scripts as a text file here. (right click on this link and click "save as")

At HBBLeads, when you are successful, so are we!  In 2012 our agenda is to better teach our customers how to get the best results from calling leads!
If you have any questions or comments on how we can improve this page,  please write to us at: sales@hbbleads.com. Thank You!

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