What is the difference between buying a “list” and “leads”?

If you are new to small business ownership, you may find yourself searching for various outlets for expanding your branding reach. You’ve probably already researched leads marketing and its pros and cons. You’ve done your due-diligence, and BRAVO! You’re officially ahead of your competition! However, the leads marketing arena can be a bit tricky for newcomers. In this article, we are going to describe the key differences between buying a “list” and buying a “lead.”


Typically buying a “list” means that you are buying a “list” of names. For example, if you sold medical supplies you may want to buy a list of doctors offices to visit. Typically, a list is a category of people that you would be interested in soliciting to. When you contact them you are soliciting them, and different rules and laws may apply.


When buying “leads” this typically means that the data you are buying is legitimate people who have opted-in (requested) to be contacted about a product or service. These people have demonstrated an interest in what you are selling.

Which one should you buy?

The bottom line is that you get what you pay for. If something seems “too good to be true,” it probably is. If either leads or a list is too cheap, you can bet that the same list or leads are also sold countless times to other customers, and will actually have no value to you.

At HBBLeads.com we only supply opt-in leads that are exclusive to you or shared a few times in a way that lowers the price for you, however, has a minimal effect on quality and response when you call them.

If you would like a free consultation about the leads we offer please contact us or book a call and we are happy to help you find the right leads for your specific business.

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